At myPOS, we’re all about helping businesses grow and get paid. We make payments simple, smart, and accessible for everyone, but we’re more than just payment solutions - myPOS is a partner in growth. From free multicurrency accounts to powerful e-commerce tools, we’re here to support business owners of all sizes and everyone out there who dreams of starting their own business.

As we are expanding our team, we’re looking for Lifecycle Marketing Specialist to help us make a real difference in the Fintech industry. Ready to join us and shape the future of payments? Let’s make it happen!

About the role:

We are looking for a Lifecycle Marketing Specialist to join our Lifecycle Marketing Team. You’ll report to the Lifecycle Marketing Manager and own a set of products and features from a Lifecycle Marketing perspective, building and optimizing customer journeys across our owned channels (email, push, and in-app).

In this role, you’ll create and improve automated customer experiences that drive activation, engagement, retention, and product adoption across all myPOS markets. You’ll work closely with Product Marketing, Product Management, Data, and other teams to identify opportunities, implement personalized communication flows, and continuously optimize lifecycle performance.

You’ll also help shape lifecycle communication standards, testing approaches, and automation processes to ensure scalable, customer-centric experiences. You’ll work within a dedicated Lifecycle team and collaborate with internal partners across data, design, development, and localization to deliver seamless multilingual customer communication.

What you’ll do:

• Build, maintain, and optimize automated lifecycle journeys across email, push, and in-app channels.

• Own the lifecycle communication strategy and customer journeys for a defined set of products and features, ensuring scalable and personalized customer experiences.

• Identify lifecycle gaps and opportunities that improve activation, engagement, retention, and product adoption across all myPOS markets.

• Work with segmentation, triggers, behavioral logic, and customer data to deliver relevant communication to different audiences and customer stages.

• Partner closely with Product, Data, Marketing, Design, and Development teams to implement, test, and optimize lifecycle initiatives and customer journeys.

• Support broader email marketing initiatives with lifecycle insights, customer behavior analysis, and data-driven recommendations that help improve campaign performance and customer experience.

• Analyze lifecycle and campaign performance metrics, identify trends and opportunities, and use data insights to continuously improve communication effectiveness and automation logic.

• Contribute to lifecycle communication standards, QA processes, testing frameworks, and automation governance to ensure consistency and scalability across channels.

This role is perfect for you if you have: 

• 1+ years of experience in lifecycle marketing, CRM, marketing automation, or email marketing (2+ years is a plus).

• Excellent English and Bulgarian (verbal and written)

• Hands-on experience with marketing automation and CRM platforms such as HubSpot, Braze, Klaviyo, Salesforce or similar tools (we use HubSpot).

• Experience building and managing automated customer journeys, segmentation strategies, and trigger-based communication flows.

• Strong analytical mindset with the ability to interpret campaign and lifecycle performance data and turn insights into improvements.

• ·Experienced in taking part in and/or coordinating cross-functional projects and collaborating with multiple stakeholders.

• Curious and growth-oriented - excited to experiment, learn, and continuously improve customer communication and lifecycle experiences.

• Interested in exploring and implementing AI tools and automation solutions that improve team efficiency and customer experience.

Why you should join myPOS:

• Vibrant international team operating in hi-tech environment

• Annual salary reviews, promotions and performance bonuses

• myPOS Academy for upskilling and training

• Unlimited access to courses on LinkedIn Learning

• Annual individual training and development budget

• Refer a friend bonus as we know that working with friends is fun

• Teambuilding, social activities and networks on a multi-national level

What we offer:

• Excellent compensation package

• 25 days annual paid leave (+1 day per year up to 30)

• Full “Luxury” package health insurance including dental care and optical glasses

• Meal vouchers of 102.26 EUR per month

• Fully covered Multisport card

• Fully covered public transport pass for Sofia

• Free coffee, snacks and drinks at the office

Who we are:

Since 2014 we’ve been all about making payments easier and more accessible for businesses of all shapes and sizes. Whether you’re at the counter, selling online, or on the move, we’ve got businesses covered with smart, accessible and affordable solutions that keep things easy.

Our mission? It’s simple. Help businesses get paid by taking advantage of modern tech and innovative ideas, so payment challenges are a thing of the past.

Pro tip:

Take it easy about meeting every requirement - this job description is just that, a job description! Even if you don’t tick every box, we want you to apply anyway! This is your chance to grow, learn, and build your career with us. We value potential over perfection, and we are all about mutual growth!

Apply by filling in the form below and send your CV in English!

myPOS is committed to providing equal employment opportunities. All qualified candidates will be considered for employment without discrimination based on age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, veteran status, race, religion, sex, sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations, and ordinances.

Your application will be confidentially reviewed in line with the General Data Protection Regulation (GDPR). Personal information will be used solely for the job application and will be stored for a period needed by the application process. Only short-listed candidates will be contacted. Good luck!