Email Marketing Specialist
At myPOS, we’re all about helping businesses grow and get paid. We make payments simple, smart, and accessible for everyone, but we’re more than just payment solutions - myPOS is a partner in growth. From free multicurrency accounts to powerful e-commerce tools, we’re here to support business owners of all sizes and everyone out there who dreams of starting their own business.
About the role:
We are in search of an Email Marketing Specialist to join our Lifecycle Marketing Team. You’ll report to the Lifecycle Marketing Manager and own the hands-on execution of campaigns in our owned channels (email, push and in-app) - from planning and coordination to building, testing, launch, and optimization. You will also own abandoned cart and Lead Generation efforts. You’ll collaborate closely with Lifecycle, Product Marketing, and Product Management teams to support product launches, growth initiatives, activation campaigns and more, across all myPOS markets.
You won’t be alone - you’ll work within an experienced Lifecycle team, and you’ll coordinate with internal partners who support data, design and translations/localization, ensuring campaigns are delivered smoothly across multiple markets and languages.
What you’ll do:
Build, launch, and optimize marketing campaigns in HubSpot and OneSignal (email, push, and in-app).
Help plan, coordinate, and execute campaigns across all myPOS markets, including promotional, incentive, activation, and usage programs.
Coordinate campaign delivery with the wider team: align timelines, gather inputs, and ensure smooth with the stakeholders.
Work with segmentation, triggers, and customer journeys to deliver personalized communication to merchants and leads.
Partner with Lifecycle, Product Marketing, and Product Management to support product launches, lifecycle and growth priorities.
Contribute ideas for new campaigns and experiments that increase activation, retention, and product adoption.
Monitor performance and continuously improve key metrics (open rate, CTR, conversions, deliverability), while ensuring a low opt-out rate and a great customer experience.
Maintain strong campaign hygiene: QA, testing, scheduling, and performance reporting.
This role is perfect for you if you have:
1+ year of experience in email or lifecycle marketing (2+ years is a plus).
Excellent English and Bulgarian (verbal and written)
Hands-on experience with email marketing tools such as HubSpot, Mailchimp, Klaviyo, or similar platforms.
Strong attention to detail - you enjoy QA, testing, and getting campaigns “pixel-perfect.”
Organized, proactive, and collaborative - you can manage several campaigns at once and keep stakeholders aligned.
Comfortable writing, adapting, and proofreading compelling copy that follows brand guidelines.
Confident working with multiple tools like Excel, Docs, PowerPoint and more.
Excited to explore and implement new AI tools that help us move faster without compromising customer experience.
Curiosity and a growth mindset: you like learning, experimenting, and improving how we communicate with customers.
Why you should join myPOS:
Vibrant international team operating in hi-tech environment
Annual salary reviews, promotions and performance bonuses
myPOS Academy for upskilling and training
Unlimited access to courses on LinkedIn Learning
Annual individual training and development budget
Refer a friend bonus as we know that working with friends is fun
Teambuilding, social activities and networks on a multi-national level
What we offer:
Excellent compensation package
25 days annual paid leave (+1 day per year up to 30)
Full “Luxury” package health insurance including dental care and optical glasses
Meal vouchers of 102.26 EUR per month
Fully covered Multisport card
Fully covered public transport pass for Sofia
Free coffee, snacks and drinks at the office
Who we are:
Since 2014 we’ve been all about making payments easier and more accessible for businesses of all shapes and sizes. Whether you’re at the counter, selling online, or on the move, we’ve got businesses covered with smart, accessible and affordable solutions that keep things easy.
Our mission? It’s simple. Help businesses get paid by taking advantage of modern tech and innovative ideas, so payment challenges are a thing of the past.
Pro tip:
Take it easy about meeting every requirement - this job description is just that, a job description! Even if you don’t tick every box, we want you to apply anyway! This is your chance to grow, learn, and build your career with us. We value potential over perfection, and we are all about mutual growth!
Apply by filling in the form below and send your CV in English!
myPOS is committed to providing equal employment opportunities. All qualified candidates will be considered for employment without discrimination based on age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, veteran status, race, religion, sex, sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations, and ordinances.
Your application will be confidentially reviewed in line with the General Data Protection Regulation (GDPR). Personal information will be used solely for the job application and will be stored for a period needed by the application process. Only short-listed candidates will be contacted. Good luck!
- Department
- Marketing
- Locations
- Varna, Sofia - Office
- Reference number
- M_EMS_1
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