myPOS is an innovative fintech company serving small and medium-sized business clients across the European Economic Area, Switzerland and the UK. It provides easy and convenient in-store, online and on-the-go payment solutions to more than 200,000 businesses in over 35 European countries. With 20 locations across Europe, myPOS boasts a team of nearly 750 employees.

As we continue shaping the future of payments, we are looking for an experienced Product Marketing Director to join our growing team.

As the Head of Product Marketing to lead the go-to-market (GTM) strategy and product positioning for our suite of solutions. This senior role is critical in bridging the gap between product, sales, and marketing teams, ensuring that our products are successfully launched, adopted, and understood by our target audience. You will own the product messaging, positioning, and differentiation, working to drive market awareness, customer engagement, and sales enablement. The ideal candidate is a seasoned marketing leader with a deep understanding of product lifecycle management, customer needs, and market trends.

What you’ll do: 

     Go-to-Market Strategy

• Lead the development and execution of the GTM strategy for new product launches, ensuring timely and successful market introduction
• Define product positioning, messaging, and differentiation that resonates with target customers and drives demand
• Partner with product management, marketing, and sales teams to align on launch timelines, key messaging, and sales enablement materials
  
  Product Messaging & Positioning

• Develop clear and compelling product messaging that communicates the unique value proposition and benefits of our products
• Ensure consistency of messaging across all marketing channels, including website, social media, email, events, and content marketing
• Regularly update messaging and positioning based on product development, customer feedback, and market trends
  
  Market & Customer Insights

• Conduct market research to stay informed on industry trends, competitor positioning, and customer needs
• Gather customer insights through surveys, interviews, and engagement with the sales team to ensure product marketing strategies are data-driven and customer-centric
• Identify target segments and buyer personas, driving the development of tailored marketing campaigns to reach these audiences
  
  Sales Enablement
  
  
• Equip the sales team with the tools and training needed to effectively communicate product value, including sales decks, one-pagers, case studies, and competitive analysis
  
• Collaborate with sales leadership to ensure alignment on key messaging, product value propositions, and competitive positioning
• Act as a strategic advisor to sales teams, providing insights on market opportunities and product advantages
  
  Content & Campaign Development
  
  
• Oversee the creation of high-quality product-related content, including whitepapers, webinars, case studies, and product videos
• Work with demand generation teams to create integrated marketing campaigns that drive product awareness, engagement, and conversion
• Ensure that product marketing materials are aligned with broader marketing objectives and brand messaging
  
  Cross-functional Collaboration
  
  
• Act as the primary liaison between product, marketing, and sales teams, ensuring all teams are aligned on product marketing objectives and timelines
• Work with the product management team to influence the product roadmap based on market feedback, customer needs, and competitive landscape
• Partner with marketing leadership to ensure product marketing efforts support overall marketing strategies and business objectives

What you bring:

• 10-15+ years of proven experience in product marketing, ideally within a B2B, SaaS, or technology-driven environment
• Demonstrated success in leading go-to-market strategies, product launches, and cross-functional collaboration
• Strong understanding of product lifecycle management and the ability to influence product strategy and development
• Ability to translate complex product features into clear and compelling messaging that resonates with target customers
• A strategic mindset with the ability to see the big picture, while also paying attention to the details that ensure successful product execution
• Deep understanding of customer needs, buyer personas, and industry trends
• Experience with market research, customer segmentation, and competitive analysis
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels of the organisation
• Strong leadership and team management skills, with a track record of building and mentoring high-performing product marketing teams
• Experience with product marketing in a high-growth startup environment
• Proficiency in marketing automation and CRM tools such as HubSpot, Salesforce, or similar platforms
• Experience working in close collaboration with product management teams and influencing product roadmaps
• An MBA or advanced degree in a related field
• Fluent in English

Why you should join myPOS:

• Vibrant international team operating in hi-tech environment
• Annual salary reviews, promotions and performance bonuses
• myPOS Academy for upskilling and training
• Refer a-friend bonus as we know that working with friends is fun
• Individual training and development budget
• Teambuilding, social activities and networks on multi-national level

 What we offer: 

• Excellent compensation package
• 25 days annual paid leave (+1 day per year up to 30)
• Full “Luxury” package health insurance including dental care and optical glasses
• Meal vouchers of 160 BGN per month
• Onsite fitness, bowling, and relax areas (Varna) or free of charge Multisport card (Sofia)
• Free coffee, snacks and drinks at the office

About us:

Founded in 2014, the myPOS platform gives micro businesses and SMEs everything they need to accept payments and manage various aspects of their business, including selling remotely, accelerating cash flow and enabling e-commerce. Business owners receive a free multicurrency merchant account and dedicated IBAN per currency, a business debit card, digitised business management capabilities, and a powerful platform to help them sell anywhere.

In 2024, myPOS was acquired by Advent International, one of the largest and most experienced global private equity investors. With Advent’s help, myPOS has ambitious plans to accelerate its growth and capture the opportunities of the market to become the leader in the SME payment industry.

For its continued innovation in payments, myPOS has won many prestigious awards including Best Business Payments System at the PayTech Awards in 2024, the Point of Sale Innovation at FinTech Breakthrough in 2023 and 2024, and Best Use of Mobile by FStech in 2022. For more information, please visit www.mypos.com.

myPOS is committed to providing equal employment opportunities. All qualified candidates will be considered for employment without discrimination based on age, ancestry, colour, marital status, national origin, physical or mental disability, medical condition, veteran status, race, religion, sex, sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations, and ordinances.

Your application will be confidentially reviewed in line with the General Data Protection Regulation (GDPR). Personal information will be used solely for the job application and will be stored for a period needed by the application process. Only short-listed candidates will be contacted. Good luck!