myPOS is an innovative fintech company serving small and medium-sized business clients across the European Economic Area, Switzerland and the UK. It provides easy and convenient in-store, online and on-the-go payment solutions to more than 200,000 businesses in over 35 European countries. With 20 locations across Europe, myPOS boasts a team of nearly 750 employees.

We are seeking a proactive and results-oriented Lead Generation Manager to develop and execute strategies that drive qualified leads and support our sales pipeline. The ideal candidate will have strong expertise in lead generation tactics, including email marketing, paid advertising, SEO, and other digital marketing channels. This role is critical in ensuring a steady flow of high-quality leads to support revenue growth and will work closely with the Sales, Marketing, and Product teams to optimize campaigns and maximize lead conversion.

What you’ll do:

Lead Generation Strategy:

• Develop and implement a comprehensive lead generation strategy to meet pipeline and revenue goals;
• Identify target audiences and create tailored lead generation campaigns across digital channels such as email, social media, PPC, and display ads;
• Continuously refine strategies based on performance data and market feedback to optimize lead quality and volume;

• Campaign Execution & Optimization;
• Plan, launch, and manage lead generation campaigns that drive qualified leads and nurture them through the sales funnel;
• Collaborate with the content, design, and digital marketing teams to create compelling landing pages, ads, and email templates;
• Manage A/B testing and optimize campaigns based on performance metrics such as conversion rates, click-through rates, and cost per lead;

• Implement lead nurturing programs that move prospects through the sales funnel and improve conversion rates;
• Collaborate with the Sales team to ensure seamless lead handover, optimize lead scoring models, and ensure high-quality MQLs (Marketing Qualified Leads);
• Track and monitor lead performance across campaigns, making adjustments as needed to improve conversion rates;

• Analyse lead generation data and campaign performance using analytics tools, reporting regularly on key metrics such as lead volume, cost per lead, and ROI;
• Provide insights and recommendations based on data to optimize current and future lead generation efforts;
• Use CRM and marketing automation tools to track lead behavior and optimize targeting strategies;

• Work closely with Sales, Product, and Marketing teams to align lead generation efforts with broader business objectives and product launches;
• Collaborate with external agencies and vendors to execute paid lead generation campaigns and optimize results;
• Ensure all lead generation activities align with brand guidelines and messaging;

• Manage lead generation budgets effectively, ensuring maximum ROI for campaigns;
• Track spending against results, adjusting budgets and strategies based on performance and business needs.

What you bring:

Required:

• 7+ years of proven experience in a lead generation role, with a strong track record of driving qualified leads and increasing conversion rates;
• Strong understanding of lead generation tactics across digital channels, including email marketing, paid advertising, social media, and SEO;
• Experience with lead nurturing and working closely with sales teams to optimize the lead-to-sale process;
• Proficiency in marketing automation platforms (e.g., HubSpot, Market) and CRM systems (e.g. Salesforce) for lead tracking and reporting;
• Strong analytical skills, with the ability to interpret data and make data-driven decisions;
• Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously;
• Strong communication and collaboration skills to work effectively with cross-functional teams.

Preferred:

• Experience in B2B lead generation, particularly in the tech or SaaS industry;
• Familiarity with account-based marketing (ABM) strategies; 
• Knowledge of A/B testing and conversion rate optimisation (CRO);
• Experience managing external agencies for paid lead generation campaigns;
• Understanding of content marketing strategies to support lead generation efforts.

Why you should join myPOS:

• Vibrant international team operating in hi-tech environment
• Annual salary reviews, promotions and performance bonuses
• myPOS Academy for upskilling and training
• Refer a-friend bonus as we know that working with friends is fun
• Individual training and development budget
• Teambuilding, social activities and networks on multi-national level

What we offer: 

• Excellent compensation package
• 25 days annual paid leave (+1 day per year up to 30)
• Full “Luxury” package health insurance including dental care and optical glasses
• Meal vouchers of 160 BGN per month
• Onsite fitness, bowling, and relax areas (Varna) or free of charge Multisport card (Sofia)
• Free coffee, snacks and drinks at the office

About us:

Founded in 2014, the myPOS platform gives micro businesses and SMEs everything they need to accept payments and manage various aspects of their business, including selling remotely, accelerating cash flow and enabling e-commerce. Business owners receive a free multicurrency merchant account and dedicated IBAN per currency, a business debit card, digitised business management capabilities, and a powerful platform to help them sell anywhere.

In 2024, myPOS was acquired by Advent International, one of the largest and most experienced global private equity investors. With Advent’s help, myPOS has ambitious plans to accelerate its growth and capture the opportunities of the market to become the leader in the SME payment industry.

For its continued innovation in payments, myPOS has won many prestigious awards including Best Business Payments System at the PayTech Awards in 2024, the Point of Sale Innovation at FinTech Breakthrough in 2023 and 2024, and Best Use of Mobile by FStech in 2022. For more information, please visit www.mypos.com.

Apply by filling in the form below and send your CV in English!

myPOS is committed to providing equal employment opportunities. All qualified candidates will be considered for employment without discrimination based on age, ancestry, colour, marital status, national origin, physical or mental disability, medical condition, veteran status, race, religion, sex, sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations, and ordinances.

Your application will be confidentially reviewed in line with the General Data Protection Regulation (GDPR). Personal information will be used solely for the job application and will be stored for a period needed by the application process. Only short-listed candidates will be contacted. Good luck!